AI Hiring
Full Stack Engineer for a Product Website Relaunch
A consumer product brand needed a full stack engineer to fully redesign and relaunch its website on a modern stack — and to keep developing the product afterwards. We found the engineer who shipped it.
Client
Consumer product brand (name available on request)
Challenge
The existing website no longer matched the product's level. The client needed one engineer able to own the full cycle: modern frontend with quality animations, integrations, deployment — and ongoing product development after launch, not a one-off freelance handoff.
Hiring Strategy
We scoped the role as a product engineer, not a task executor: someone who makes design and architecture decisions, ships independently, and stays with the product. Screening focused on shipped websites and products the candidate could walk through decision by decision.
Search Process
Targeted search for engineers with demonstrable shipped work on a modern web stack, portfolio deep-dives instead of abstract coding puzzles, and verification that the candidate could own both the visual and the engineering side.
Result
The engineer was hired and delivered the full redesign: a relaunched website on a modern stack deployed on Vercel, with animations and third-party integrations — and continued developing the product after launch.
Technologies
- Modern web stack
- Vercel
- Animations
- Integrations
Business Impact
The brand got a website that matches its product level — and, more importantly, a long-term engineer instead of a rotating chain of freelancers.
Key Takeaways
- For product companies the right question is “who will own this?”, not “who can build this once?”.
- Portfolio deep-dives beat coding puzzles when the role is about shipping real products.
- One engineer with full-cycle ownership can replace an agency for a product website.
Don't lose months and budget on the wrong AI hire.
A 30-minute breakdown of your challenge. No pitch. We'll show how we'd approach it ourselves — including the option not to hire yet.